PRODUCT'S QUALITY AND ITS IMPACT ON CUSTOMER .
PRODUCT'S QUALITY AND ITS IMPACT ON CUSTOMER SATISFACTION. A FIELD STUDY IN DIWANIYAH DAIRY FACTORY . Latif ATIYAH1. ABSTRACT The basic aim of addressing this topic is to Provide a conceptual framework that defines the basic concepts related to quality as one of the main entrances to the administration, where the focus was on the quality of products and Customer .